READ AND REPLY BY AGREEING OR DISAGREEING AND WHY? REPLY 2 Re:Unit 5 – Discussion Board My target audience would be Millennials, Generation X and Generstion Y’s, that have recently completed their Associates degree with a tendency top procrastinate. The message would be about remembering why you begin your journey for a higher education and the fact that you still have work to do. Remembering your why? The reason I feel it may vary due to geographics is because different geographic areas have gone through hardships as a collective, which may be the reason for a fall in their re-entry. For example, here in Texas, we recently overcame Hurricane Harvey. In Detroit and Michigan, their collective hardship bring other obstacles into play, for those areas deeper issues are presented and need to be addressed accordingly. My public relations approach would be in your face and progressive. I would definitely utilize various social media platforms. For example, a Youtube page where we would introduce individuals that have re-entered their study program and some that are on the fence and talk to the in an open forum about their ‘Why’s.