The paper will be based on this article https://www.behance.net/gallery/1154245/Integrated-Marketing-Communications-Plan-Rice-Krispies  Provide an outline of the elements that are used as part of the integrated approach you chose to review. How were the elements used to launch the new product?   Describe the relative importance of these elements. How can they be utilized for the particular company with its new product in the markets they selected?   Explain which elements you think are the most effective and provide justification for your reasoning.   Explain how effective you think the integrated marketing communication was and provide justification for your reasoning.